The CPG Marketer’s Guide to The Mobile Wallet
Loyal shoppers are essential to any successful business.
For many CPG brands, attracting and retaining customers has always been a challenge. With products sold across myriad retailers, lack of control over the register, and impersonal communications, CPG brands often struggle to develop direct relationships with their customers.
With products sold across myriad retailers, lack of control over the register, and impersonal consumer communications (snail mail, TV ads, billboards, and the like), CPG brands often struggle to develop direct relationships with their consumers.
To address these pain points, brands have already begun looking to mobile strategies. This is nothing new or surprising as we already know that consumers of all demographics are mobile-first. The average person carries their phone just about everywhere - which includes into stores and shopping malls.
For CPG brands, however, there are many unique challenges that come with developing an effective mobile strategy.
Social media, which was once a highly effective marketing channel has become heavily saturated. Rewards apps that offer rewards or rebates in exchange for shopper information add too much friction. And with many retail branches and locations, tracking individual consumers and their shopping habits is nearly impossible. Without reliable shopper insights, it is that much harder to meet the needs and expectations of consumers.
And with many retail branches and locations, tracking individual consumers and their shopping habits is nearly impossible.
Without reliable shopper insights, it is that much harder to meet the needs and expectations of consumers. But that’s all about to change.
Download our latest guidebook to find answers to FAQs like:
How can my brand use promotions to drive sales and customer loyalty?
How are mobile wallets used for effective CPG marketing?
What does a customer journey with mobile wallets look like?
How can my CPG brand get started?
And more!
