In 2025, mobile wallets will continue to reshape customer marketing by offering relevant and engaging experiences.

From personalized loyalty programs to location-based messages, mobile wallets provide businesses with powerful tools to convert shoppers into repeat customers. Here are some key trends we expect to see in the new year.

What are mobile wallet notifications and how can they drive sales and customer loyalty?

Let’s explore three strategies for leveraging these notifications to boost engagement and ultimately drive loyalty and retention.

As mobile wallets become the standard for modern shoppers, they are also transforming the ways marketers engage with their customers.

With the unique ability to seamlessly integrate into a shopper’s journey, mobile wallets offer a direct pathway to guide customers from awareness to purchase. 

In today's digital environment, businesses are constantly seeking new ways to better understand their customers.

While traditional methods of gathering first-party data remain important, mobile wallets are a powerful and underutilized tool for capturing this information.

Here’s why businesses should consider leveraging mobile wallets for gathering first-party customer data.

Mobile wallets – like Apple Wallet and Google Wallet – are native to modern shoppers, and exist in the same place we scroll on our favorite apps: our smartphones. With just a few taps, mobile-first consumers can toggle between scrolling on their favorite social channels and adding a relevant promotion in the form of a mobile wallet pass.

So how does a pass get from a social media ad campaign to your consumer’s mobile wallet?

Traditional forms of CPG marketing have proven to be an effective way for brands to acquire and retain loyal consumers. Mobile wallets enhance many aspects of this goal. One key example through mobile multi-retailer offers that can be used just like a manufacturer coupon and include a secure, single-use barcode scannable at over 40,000 store locations nationwide.

In the ever-evolving landscape of customer marketing, brands are looking for the most effective ways to reach their target audience.

The distribution of mobile wallet passes, such as those found in Apple Wallet or Google Wallet, has also come to evolve with the times.

But how exactly do these passes find their way into the hands of consumers?

Generation Z are paving the way for many new technologies and trends. In the retail space, one of the largest trends is the adoption of mobile wallets as a payment method.

Here are some key findings from a recent study conducted by Forbes about the ways that Gen-Z is using the mobile wallet.