Ariana Alessandri 5/15/24 Ariana Alessandri 5/15/24

Mobile Wallet Distribution Channels: How Your Pass Gets into Customers' Hands

In the ever-evolving landscape of customer marketing, brands are looking for the most effective ways to reach their target audience.

The distribution of mobile wallet passes, such as those found in Apple Wallet or Google Wallet, has also come to evolve with the times.

But how exactly do these passes find their way into the hands of consumers?

Ariana Alessandri 4/25/24 Ariana Alessandri 4/25/24

“Do you take Apple Pay?” and Other Gen-Z Mobile Wallet Trends

Generation Z are paving the way for many new technologies and trends. In the retail space, one of the largest trends is the adoption of mobile wallets as a payment method.

Here are some key findings from a recent study conducted by Forbes about the ways that Gen-Z is using the mobile wallet.

Ariana Alessandri 4/8/24 Ariana Alessandri 4/8/24

Sustainable Marketing in 2024 with The Mobile Wallet Channel

The need for sustainability extends to the marketing world. Enter the mobile wallet - a sustainable and yet highly effective marketing channel.

Ariana Alessandri 3/21/24 Ariana Alessandri 3/21/24

SMS and Mobile Wallet Marketing: Understanding the Key Differences

SMS (“short message service”) and mobile wallet marketing have emerged as powerful tools for businesses to connect with their customers in real-time.

Both offer unique advantages, but it's essential to understand their differences to leverage them effectively.

Ariana Alessandri 2/26/24 Ariana Alessandri 2/26/24

The Future of Customer Loyalty: Mobile Wallets and Beyond

What is the mobile wallet and how can it be used as a customer loyalty channel? Learn how the mobile wallet enables brands and retailers to reach, reward, and retain their best customers.

Ariana Alessandri 2/13/24 Ariana Alessandri 2/13/24

Numbers Talk: Mobile Payments Statistics for American Consumers

Here are some of the recent findings from Forbes (2023) on the way that American consumers are using mobile payments for a variety of financial transactions.

Ariana Alessandri 1/26/24 Ariana Alessandri 1/26/24

A Mobile Wallet Campaign Through the Eyes of the Consumer

What makes mobile wallet campaigns so effective?

Let’s follow along a hypothetical consumer, Sarah, from the beginning of her consumer journey to redemption.

Ariana Alessandri 1/22/24 Ariana Alessandri 1/22/24

A Deep Dive into Smartphone-Powered Shopping Experiences

It’s not uncommon for people today to walk into a store with their phones, but without a physical wallet.

Our phones have become personal shopping assistants for a variety of activities—comparing prices, reading customer reviews, finding product locations, and more.

Ariana Alessandri 12/11/23 Ariana Alessandri 12/11/23

Revolutionizing Redemption: The Power of Mobile Wallets

Mobile wallets–like Apple Wallet and Google Wallet–have become an integral part of consumers' lives, offering convenience and security while also serving as a powerful marketing channel.

Ariana Alessandri 11/13/23 Ariana Alessandri 11/13/23

Winning Mobile Strategies for Black Friday: Elevating Your Brand's Presence in 2023

Black Friday is more than just an annual shopping event. It's an opportunity for brands and retailers to connect with consumers and make a lasting impression. Here are some mobile strategies that brands are implementing to stand out and create a memorable in-store shopping experience for customers.

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