Top Mobile Trends for Shoppers in 2024
We live in an increasingly mobile-first world.
Our phones are with us nearly all day, including when we leave the house to go shopping. Here are four mobile trends that are impacting shoppers in today's landscape.
Mobile Shopping Apps
The popularity of smartphones has led to the rise of mobile shopping apps. These apps offer a convenient and personalized shopping experience, allowing users to browse products, make purchases, track orders, and receive tailored recommendations all from their mobile devices. Retailers are increasingly investing in mobile app development to cater to the growing number of mobile shoppers.
Mobile Payment Solutions
Mobile payment solutions have gained significant traction, offering shoppers a convenient and secure way to make transactions. Mobile wallets, such as Apple Wallet and Google Wallet allow users to store their credit and debit card information securely on their smartphones and make payments with a simple tap or scan. Additionally, peer-to-peer payment platforms like Venmo and PayPal make it easy to send money to friends and family.
Social Commerce
Social media platforms have become more than just channels for social interaction—they have transformed into powerful shopping platforms. Social commerce integrates shopping features directly into social media platforms, enabling users to discover, explore, and purchase products without leaving their preferred social apps. Influencer marketing, product tagging, and shoppable posts are just a few examples of how social media is driving mobile shopping trends.
Mobile Personalization and AI Recommendations
As data-driven technologies continue to advance, mobile shopping experiences are becoming increasingly personalized. Retailers leverage artificial intelligence (AI) algorithms to analyze user data and provide tailored product recommendations. These recommendations are based on factors such as past purchase history, browsing behavior, and demographic information, allowing shoppers to discover relevant products effortlessly.
These mobile trends empower shoppers with convenience, personalization, and enhanced engagement, transforming the way people shop in the digital age.
While implementing these solutions may seem easy enough, many brands and retailers face significant challenges in doing so.
Mobile shopping apps add friction and require downloads in order to be effective. Many brands advertise on social media but are forgotten as soon as the ad is over. And what about brands who desire personalization and engagement but don’t have the resources to hop on the AI bandwagon?
That’s exactly why there’s the mobile wallet.
Since they come pre-installed on every smartphone, mobile wallets like Apple Wallet and Google Pay add no additional friction or step to the consumer journey. Once added to the wallet, mobile wallet passes remain relevant and top of mind with messaging and notification capabilities, reminding consumers at the most convenient time to use the pass. And, with tracking and attribution tied to pass usage, gathering invaluable consumer data is easier than ever before.
If you are looking for a frictionless, timely, personalized, and engaging channel to reach consumers on mobile–the mobile wallet is worth exploring.
