Sustainable Marketing in 2024 with The Mobile Wallet Channel

In 2024, businesses and organizations must make sustainability a priority.

With global challenges like climate change, pollution, paper and plastic waste, and overconsumption, organizations cannot afford to ignore the way their practices impact the environment.

There are many areas within the retail space where this issue is prevalent.

Think of paper or plastic shopping bags, product packaging, direct mail, plastic gift cards, and paper coupons – most of which go to waste and add to our landfills. 

Sustainability is not only imperative from an environmental standpoint. It also significantly impacts the way that consumers view brands and business organizations. Younger generations, in particular, are deeply involved with social issues and are more likely to support organizations that share their values. 

For these reasons, brands and retailers alike must make sustainability a priority in order to remain competitive and top of mind for their consumers. 

A new opportunity for sustainability lies in the way that brands and organizations communicate, build affinity, understand consumer behavior, and drive consumer actions like purchase, travel, and event attendance.

And it starts with the mobile wallet.

The mobile wallet – like Apple Wallet or Google Wallet – is an alternative to so many transactions that have traditionally taken place through an exchange of paper or plastic.

From an environmental perspective, mobile wallet passes remove the need for paper or plastic in a variety of use cases, while offering many benefits to both brands and consumers. In particular, there is an ongoing need for mobile promotions that drive repeat purchase, retention, and ultimately brand loyalty.

If you are interested in reducing plastic and paper waste, attracting value-conscious consumers who care about sustainable practices, and engaging consumers on mobile with a safe and contactless solution, get started with ZenAgain today.