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Tune in for news and insights on how mobile wallets can be used to take promotions and customer loyalty management to the next level.
SMS and Mobile Wallet Marketing: Understanding the Key Differences
SMS (“short message service”) and mobile wallet marketing have emerged as powerful tools for businesses to connect with their customers in real-time.
Both offer unique advantages, but it's essential to understand their differences to leverage them effectively.
The Future of Customer Loyalty: Mobile Wallets and Beyond
The Future of Customer Loyalty: Mobile Wallets and Beyond
What is the mobile wallet and how can it be used as a customer loyalty channel? Learn how the mobile wallet enables brands and retailers to reach, reward, and retain their best customers.
Numbers Talk: Mobile Payments Statistics for American Consumers
Here are some of the recent findings from Forbes (2023) on the way that American consumers are using mobile payments for a variety of financial transactions.
A Mobile Wallet Campaign Through the Eyes of the Consumer
What makes mobile wallet campaigns so effective?
Let’s follow along a hypothetical consumer, Sarah, from the beginning of her consumer journey to redemption.
A Deep Dive into Smartphone-Powered Shopping Experiences
It’s not uncommon for people today to walk into a store with their phones, but without a physical wallet.
Our phones have become personal shopping assistants for a variety of activities—comparing prices, reading customer reviews, finding product locations, and more.
Revolutionizing Redemption: The Power of Mobile Wallets
Mobile wallets–like Apple Wallet and Google Wallet–have become an integral part of consumers' lives, offering convenience and security while also serving as a powerful marketing channel.
Winning Mobile Strategies for Black Friday: Elevating Your Brand's Presence in 2023
Black Friday is more than just an annual shopping event. It's an opportunity for brands and retailers to connect with consumers and make a lasting impression. Here are some mobile strategies that brands are implementing to stand out and create a memorable in-store shopping experience for customers.
The Resilience of Brick-and-Mortar Retail: Why In-Store Shopping Isn't Going Away
Mobile wallets, like Apple Wallet and Google Wallet, have revolutionized the way we make payments, manage finances, and interact with brands and retailers.
Mobile Wallets — Empowering Shoppers in the Digital Age
Mobile wallets, like Apple Wallet and Google Wallet, have revolutionized the way we make payments, manage finances, and interact with brands and retailers.
7 Ways to Utilize Mobile Wallets to Build Stronger Customer Relationships
Earning brand loyalty is all about building relationships. But how do brands and retailers stand out and foster customer retention?
One way is by utilizing the mobile wallet channel to enhance their current marketing strategy.